Biophilia is a term coined by one of the world’s most brilliant naturalists, who we sadly lost in December 2021. Edward O. Wilson - American biologist, writer, and Harvard professor nicknamed ‘Ant Man,’ ‘Father of Socio-biology,’ and ‘Father of Biodiversity’
Remember desktop computers and the inactive mode, when the mouse pointer would float aimlessly on the screen? That’s a fairly accurate analogy of what Niksen, the Dutch concept of ‘doing nothing at all,’ feels like. Or, at least think of
Geometric aesthetics never have, and nor will they ever have to try too hard to make a case for their relevance. Shapes you select are also working with the natural geometric pattern of the structure within which you hope to apply
Here’s a quick and crisp overview of our home fabrics and furnishings services. Whether you enjoy spending time in-store, or browsing on our website online, we’d like you to feel that you’re interacting with a concepts-driven lifestyle experience, and not just
Social psychology tells us how the human tendency to be ‘drawn’ to lights reflects primal programming: our instincts for a sense of community, for discoveries and explorations have associations with fire - and lights - that are as old as
Practiced expertise meets natural intuition. The work of the hand harmonises with high-precision output of guided looms. Here are snapshot glances at some salient features in the fabric development journey. A respectful amalgamation of traditional and contemporary hand artisanry is always
We’ve got an Autumn launch of ‘snug rugs’ that you can experience at our flagship store. Here are also some interesting facts, and some tips to get all the creativity flowing, for styling living spaces with rugs. After all, our vision
Colours help us translate emotions we feel so deeply, that they become hard to describe. We depend on tactile - or touch-feel experiences - for the same reason. Amongst currently dominant interior styling trends, sage green, and multidimensional textural plays are
A truly thoughtful gift is one that makes the small moments special. We’re dedicating this festive season to simple joys, with gifts that are truly thoughtful because they have a way of making the small moments special. Artisanal-Luxe Home Styling, with
The Pure Concept Home is not simply a furnishings store. We help bring living space concepts to life. As part of our services portfolio, we offer end-to-end solutions for everything from soft furnishings consultancy, to phased refurbishment, and large-scale turnkey
We’ve been working on an exclusive fabrics project for a while now, pouring years of fabric development expertise - and respectful experimentation - into it. Aren’t we delighted to introduce this extensive range, with 200 options to choose from! The Pure
Travelling for the summer holidays isn’t the same, and staycations have not just newfound popularity, but newfound respect. One of the signs of a staycation idea brewing in the backdrop, is the desire to break away from the usual routine,
Wellbeing spaces represent a fast-growing home interior design and styling trend. But, for many, they’re first and foremost symbolic of a lifestyle commitment. Wellbeing is a holistic concept, revolving around the idea of feeling anchored in one’s reality; of being in
As a modern, homegrown Indian brand, The Pure Concept home finds it invigorating to work with global design inspirations. Japanese aesthetics have a special place in our hearts, central as they are to modern minimalism. Here are some timeless Japanese philosophies
Plants are amongst the most intuitive choices for styling interior or outdoor spaces. Their beauty creates a mood-uplifting effect with near-instantaneous vibrancy and freshness; not to mention the fact that they can help ease stress and anxiety, and even act
Earthy, Elegant, Easy on the Senses. By its very nature, timeless, ‘minimalist’ beauty doesn’t have to try too hard to be relevant. That’s why our Studio loves ceramic as a design material. It just continues to mould its long and eventful
At The Pure Concept Home and Design Studio, we share a genuine love for textile artistry. One of the most exciting ways in which we’ve done this recently
At The Pure Concept Home, we constantly believe in celebrating our country’s diverse cultural heritage and crafts.
Read more about exceptional women creating their mark in the world of Indian design with their unparalleled contributions
Prerna Goel, fashionista and lifestyle tastemaker and interior designer visits The Pure Concept Store to decorate her home and shares her thoughts.
When it comes to decorating your home, there are a multitude of options you can choose from, from various fabrics to patterns to textures and weaves.
When it comes to home design and style we’re always looking for inspiration tune in to these TV shows.
See how your home decor can serve as art in your home and adds to the idea of a well-designed home today.
This musing explores why minimalism is timeless and continues to be a leading design trend.