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Pure concept home

The Pure Concept Home store is also an interactive Design Studio, where we invite free-flowing discussions of home décor ideas. It is a collaborative ideation process, and an extension of the retail experience we offer as a forward-thinking interior design store in Mumbai.

The Designer’s Table is an open space for all homeowners, including architects and interior designers, to ideate on end-to-end home design and interior styling solutions.

Says Chanya about her vision and intention with The Pure Concept Home, “I’m passionate about building up the higher and purer concept behind the design of products, and the execution of layouts. It’s about going beyond the fundamentals of accessorising a space and transforming the entire home with fresh and serene styling. I want people to come to us, and feel that they can experiment ceaselessly, until they find the perfect combination of dimensions, colours, textures, shapes and structures that celebrates their life’s journeys.”


The Pure Concept Home is a 360 degree Concept Store & Design Studio, built to offer a gamut of reliable home design, home décor and home styling services. By addressing every aspect of end-to-end concept space requirements, we strive to position ourselves amongst the best interior design stores in Mumbai.

Home Décor store in Mumbai

Soft Furnishings Consulting

With her team of in-house interior design and interior styling experts, Chanya will help you develop cohesive space concepts; with the perfect furniture customisation for your requirements, upholstery fabrics, and an ensemble of cushions, pillows, or rugs to complete the set up. The Pure Concept Home team is quite unlike a typical furnishing store. Every product has a role to play in larger home décor ideas. Chanya can help you absorb the ‘less-is-more’ timeless value of each, so you can make informed choices about your interior design investments that you will love and cherish.

Complete turnkey solutions

Chanya and the in-house designers, and interior decorators provide start to finish turnkey solutions for renovation or restoration projects, as well as for phased revamping of your living spaces. At the same time, the service is also for one or more properties that you would like designed and styled from scratch.

Interior Design store in Mumbai