Wellbeing spaces represent a fast-growing home interior design and styling trend. But, for many, they’re first and foremost symbolic of a lifestyle commitment. Wellbeing is a holistic concept, revolving around the idea of feeling anchored in one’s reality; of being in
As a modern, homegrown Indian brand, The Pure Concept home finds it invigorating to work with global design inspirations. Japanese aesthetics have a special place in our hearts, central as they are to modern minimalism. Here are some timeless Japanese philosophies
Plants are amongst the most intuitive choices for styling interior or outdoor spaces. Their beauty creates a mood-uplifting effect with near-instantaneous vibrancy and freshness; not to mention the fact that they can help ease stress and anxiety, and even act
Earthy, Elegant, Easy on the Senses. By its very nature, timeless, ‘minimalist’ beauty doesn’t have to try too hard to be relevant. That’s why our Studio loves ceramic as a design material. It just continues to mould its long and eventful
How updating your soft furnishings is an easy way to liven up a room, without burning a hole in your wallet.