We’ve got an Autumn launch of ‘snug rugs’ that you can experience at our flagship store. Here are also some interesting facts, and some tips to get all the creativity flowing, for styling living spaces with rugs. After all, our vision

A truly thoughtful gift is one that makes the small moments special. We’re dedicating this festive season to simple joys, with gifts that are truly thoughtful because they have a way of making the small moments special. Artisanal-Luxe Home Styling, with

We’ve been working on an exclusive fabrics project for a while now, pouring years of fabric development expertise - and respectful experimentation -  into it. Aren’t we delighted to introduce this extensive range, with 200 options to choose from! The Pure

Travelling for the summer holidays isn’t the same, and staycations have not just newfound popularity, but newfound respect. One of the signs of a staycation idea brewing in the backdrop, is the desire to break away from the usual routine,

Wellbeing spaces represent a fast-growing home interior design and styling trend. But, for many, they’re first and foremost symbolic of a lifestyle commitment. Wellbeing is a holistic concept, revolving around the idea of feeling anchored in one’s reality; of being in

As a modern, homegrown Indian brand, The Pure Concept home finds it invigorating to work with global design inspirations. Japanese aesthetics have a special place in our hearts, central as they are to modern minimalism. Here are some timeless Japanese philosophies

Read more about exceptional women creating their mark in the world of Indian design with their unparalleled contributions

This musing explores why minimalism is timeless and continues to be a leading design trend.