We’ve been working on an exclusive fabrics project for a while now, pouring years of fabric development expertise - and respectful experimentation - into it. Aren’t we delighted to introduce this extensive range, with 200 options to choose from! The Pure
Travelling for the summer holidays isn’t the same, and staycations have not just newfound popularity, but newfound respect. One of the signs of a staycation idea brewing in the backdrop, is the desire to break away from the usual routine,
Wellbeing spaces represent a fast-growing home interior design and styling trend. But, for many, they’re first and foremost symbolic of a lifestyle commitment. Wellbeing is a holistic concept, revolving around the idea of feeling anchored in one’s reality; of being in
As a modern, homegrown Indian brand, The Pure Concept home finds it invigorating to work with global design inspirations. Japanese aesthetics have a special place in our hearts, central as they are to modern minimalism. Here are some timeless Japanese philosophies
Plants are amongst the most intuitive choices for styling interior or outdoor spaces. Their beauty creates a mood-uplifting effect with near-instantaneous vibrancy and freshness; not to mention the fact that they can help ease stress and anxiety, and even act
Earthy, Elegant, Easy on the Senses. By its very nature, timeless, ‘minimalist’ beauty doesn’t have to try too hard to be relevant. That’s why our Studio loves ceramic as a design material. It just continues to mould its long and eventful
How updating your soft furnishings is an easy way to liven up a room, without burning a hole in your wallet.