Our Flagship Interior Concept Store (Ador House, Kala Ghoda, Mumbai)

The Pure Concept Home Store & Design Studio is a 360 degree, modern-minimalist haven for interior styling solutions with soft furnishings, furniture customisation and everyday decorative accessories.

The founder is interior designer, consultant, and home concept creator, Chanya Kaur. She chose Ador House in Kala Ghoda for its Indo-Saracenic architecture, over 100 years old, with a hint of Art Deco influences.

Spread across 3600 sq. ft. and 2 floors connected by a spiral staircase, its inviting USP – of functional minimalism blended with deep warmth – speaks to the cosmopolitan spirit of modern homeowners.

The expansive space is defined by old-world high-beam grandeur (which Chanya and her team refused to cover up with a false ceiling) and subtle, ambient lighting, offset by a seamless white concrete floor with a contrast sisal texture; not to mention the unmistakable use of the brand’s signature colour, teal. There are coordinated hangar displays for soft furnishings, to facilitate a complete appreciation of their nuances with a thorough ‘tactile therapy’ experience.

Wall coverings by Arte, William Morris, and Mark Alexander reflect our resonance with like-minded collaborators.
William Morris and Mark Alexander wallpapers are retailed exclusively at The Pure Concept Home, for India.

We are also the first in the country to retail niche French fragrance house – Mad Et Len. They handcraft exquisite products in small batches, using essential, undiluted oils of flowers, woods, and spices.