Biophilia is a term coined by one of the world’s most brilliant naturalists, who we sadly lost in December 2021. Edward O. Wilson - American biologist, writer, and Harvard professor nicknamed ‘Ant Man,’ ‘Father of Socio-biology,’ and ‘Father of Biodiversity’

Remember desktop computers and the inactive mode, when the mouse pointer would float aimlessly on the screen? That’s a fairly accurate analogy of what Niksen, the Dutch concept of ‘doing nothing at all,’ feels like. Or, at least think of

Geometric  aesthetics  never have, and nor will they ever have to try too hard to make a case for their relevance. Shapes you select are also working with the natural geometric pattern of the structure within which you hope to apply

Here’s a quick and crisp overview of our home fabrics and furnishings services.  Whether you enjoy spending time in-store, or browsing on our website online, we’d like you to feel that you’re interacting with a concepts-driven lifestyle experience, and not just

Social psychology tells us how the human tendency to be ‘drawn’ to lights reflects primal programming: our instincts for a sense of community, for discoveries and explorations have associations with fire -  and lights - that are as old as

Practiced expertise meets natural intuition. The work of the hand harmonises with high-precision output of guided looms. Here are snapshot glances at some salient features in the fabric development journey. A respectful amalgamation of traditional and contemporary hand artisanry is always

We’ve got an Autumn launch of ‘snug rugs’ that you can experience at our flagship store. Here are also some interesting facts, and some tips to get all the creativity flowing, for styling living spaces with rugs. After all, our vision

A truly thoughtful gift is one that makes the small moments special. We’re dedicating this festive season to simple joys, with gifts that are truly thoughtful because they have a way of making the small moments special. Artisanal-Luxe Home Styling, with

We’ve been working on an exclusive fabrics project for a while now, pouring years of fabric development expertise - and respectful experimentation -  into it. Aren’t we delighted to introduce this extensive range, with 200 options to choose from! The Pure

Travelling for the summer holidays isn’t the same, and staycations have not just newfound popularity, but newfound respect. One of the signs of a staycation idea brewing in the backdrop, is the desire to break away from the usual routine,

Wellbeing spaces represent a fast-growing home interior design and styling trend. But, for many, they’re first and foremost symbolic of a lifestyle commitment. Wellbeing is a holistic concept, revolving around the idea of feeling anchored in one’s reality; of being in

As a modern, homegrown Indian brand, The Pure Concept home finds it invigorating to work with global design inspirations. Japanese aesthetics have a special place in our hearts, central as they are to modern minimalism. Here are some timeless Japanese philosophies

Read more about exceptional women creating their mark in the world of Indian design with their unparalleled contributions

This musing explores why minimalism is timeless and continues to be a leading design trend.